Events and Education
THURSDAY October 27
CAPA BOARD OF DIRECTORS MEETING
All Members Welcome!
FRIDAY October 28
DEEP-SEA FISHING TRIP
Meet in Maya lobby at 7 a.m.; Return around 4 p.m.
(separate registration required; transportation included)
PAWN SHOP TOUR
Meet in Maya lobby at 7:30 a.m.; Return around 4:30 p.m.
(separate registration required; transportation included)
WELCOME RECEPTION
5:30 to 7:30 p.m.
SATURDAY October 29
EXHIBIT HALL GRAND OPENING
8:30 a.m. − Noon
LUNCHEON
Noon
CONCURRENT EDUCATIONAL SESSIONS
(all afternoon)
1:30 to 1:30 − 2:45 p.m.
Choose from:
Pawn 101 − The Basics You May Have Forgotten or Never Knew
Presenter Jon Webster, The Law Offices of Jon Webster
This seminar is designed for seasoned veterans as well as the curious and those just beginning in the pawn industry. Topics include establishing customer credibility, (authority to sell or to pledge) and provenance of the collateral, the mechanics of the loan and dealing with police holds/seizures.
Identifying Synthetic Diamonds and Simulants
Presenter Charles Carmona, President, Guild Laboratories, Inc.
Details to come…
3 − 4:30 p.m. General Session:
-
Combating Illegal Gold Buyers − Success Stories and Strategies (Interactive Moderated Forum)
Join your colleagues as they discuss strategies and success stories dealing with the illegal gold buying issues in our state. Moderators will facilitate the discussions, sample materials will be provided and resources will be on-hand
everything you’ll need to participate in the fight!
EXHIBIT HALL RECEPTION
4:30 − 6 p.m.
GALA ON THE QUEEN MARY
7 − 9:30 p.m.
SUNDAY October 30
EXHIBIT HALL with breakfast
8 − 10 a.m.
BRUNCH and ANNUAL MEMBER MEETING
10 a.m. − Noon
Keynote Speaker Assemblyman Mike Eng
EXHIBIT HALL
final exhibit session Noon − 2 p.m.
CONCURRENT EDUCATIONAL SESSIONS
(all afternoon)
2:15 − 3:30 p.m. Choose from:
The Only Bad PR is PR You DonŐt Control − Managing Public Relations for Your Business Recognition and Pawn Industry Growth
Presenter Emmett Murphy, New Media Strategist & Public Relations 3Click Media
The pawn industry is enjoying a significantly improved image and renewed public interest. As gold prices rise, the economy flatlines and hit reality shows like Pawn Stars continue to spark audience imagination and fuel curiosity about pawn stores, more and more of CAPA members are being approached by journalists, reporters, producers and researchers. They often seek information about how pawn loans work, customer demographics, or competitive gold pricing.
This seminar will delve into how to harness these and other public relations opportunities to benefit your business and the industry, while avoiding common pitfalls that may have a negative impact on your image or the industry as a whole. We will also discuss how to develop your own PR and help your business to step into the spotlight by capitalizing on the current interest in gold prices, pawnbrokers and the economy.
Holds, Seizures and Navigating Law Enforcement Demands
Presenter Jon Webster, The Law Offices of Jon Webster
Participants will learn how to effectively and efficiently respond to law enforcement demands for pledged or purchased property in order to protect their rights. The distinction between holds and seizures will be illustrated, and CAPA hold and seizure forms will be reviewed.
3:45 − 5 p.m. Choose from:
Crimes Against Pawnbrokers − OWNER’S ONLY
Presenter Diane Taylor, CAPA President
This seminar will explain how to be aware and protect yourself from employee fraud and dishonesty, as well as customer dishonesty.
Have You Googled Yourself Lately?
Presenter Emmett Murphy, New Media Strategist & Public Relations 3Click Media
Details to follow…