Hotel rate is $159 — make reservations soon so you don’t miss out on this great early rate. To register call Sarah Ha directly at 650-238-2954 and tell her you’re with the California Pawnbrokers Association. You can also reach Sarah via email at firstname.lastname@example.org.
This event is designed to provide a platform for education, information, and networking opportunities.
The Conference is being held at:
AC Hotel San Francisco Airport/Oyster Point Waterfront
1333 Veterans Boulevard, South San Francisco, CA 94080
CAPA Spring Conference Program
Saturday, April 6, 2019
11:00am – 5:30pm Lunch and Pawn Tour
11:30am – 3:30pm Law Enforcement Session
5:30pm – 7:00pm Welcome Reception
Sunday, April 7, 2019
8:00am – 10:00am Plated Breakfast, Welcome Address and Legislative/Legal Update
10:00am – 4:00pm Exhibits Open
10:30am – 4:15pm Breakout Sessions – See below for descriptions.
11:30pm – 1:30pm Lunch with the Exhibitors
10:30AM-11:30AM – CONCURRENT SESSIONS
Session Title: 2019 HR Hotspots in Your Pawnshop; What to Do – What to Avoid
Session Description: While exploring the most current rules, laws and best practices, shared will be five key areas of HR, the challenges and best practice to mitigate issues in your workplace. Topics to include
- The Independent Contractor / 1099 Awareness
- Wage Classification Challenges
- What you Can & Cannot Say on the Job
- Timekeeping Liability Concerns
- Discipline & Termination Thoughts
Presented by: Ronald F Smedley, CEO Employers Resource Associates (ERA)
Session Title: Protecting Yourself from Synthetic Diamonds and Treated Gemstones While Increasing the Value of Jewelry Inventory by 20 to 50%
Session Description: Jim Littman, former Chief Development Officer of GIA and consultant to De Beers and major grading laboratories including HRD and EGL – USA, will update pawnbrokers on the current state of synthetic diamonds, HPHT and other treatments in the market today.
Moris Adato GG, President and CEO of the Jewelry Appraisal and Gemological Institute (JAGi) (formerly Cal Gem Labs) will explain the current methods for detection, grading and appraisal for the Pawnbroker industry. The JAGi lab examines thousands of diamonds, colored stones, jewelry pieces and watches. Moris will update the industry on the latest detection techniques and review the best ways for pawnbrokers to protect themselves. Moris will also explain the importance of certified appraisals and grading reports for dramatically increasing the value of jewelry in stock.
Presented by: Jim Littman, Consultant and Moris Adato, CEO, Jewelry Appraisal & Gemological Institute
1:30PM-2:30PM – CONCURRENT SESSIONS
Session Title: Retail Industry, Pawn Specific
Session Description: I have studied the changes e-commerce and technology have brought to how customers shop, make buying decisions and the “now” expectations they have. We have to fight this together to build the industry while offering profit solutions to both the customer and us.
Presented by: Craig Harrison, CEO, M&M Merchandisers
Session Title: Mobile & Millennials: How to Adopt the New Technology That’s Required to Run a Full Commerce Store
Session Description: How will your store survive in this new world of “online shopping”? Learn how to provide a new interactive and mobile experience to your customers.
Presented by: Steven Mack, Founder, Bravo Pawn Systems
3:15PM-4:15PM – CONCURRENT SESSIONS
Session Title: Threats – Armed Robbery, Fire and More
Session Description: Our session will look to discuss threats internally and externally that professionals in your industry face. There will also be steps that one would take to prevent loss of assets and life.
Presented by: Derek Homberg, Director of Corporate Accounts, Bay Alarm and Brandon Platt, So. California Corporate Sales Manager, Bay Alarm
Session Title: Solving the Mystery of On-line Reviews
Session Description: We will review the way the customer’s journey has changed. We’ll cover how pawnshops can position themselves to gain more customers by solving the mystery of reviews and star ratings. We’ll cover how to actually get happy customers to review them on the sites that matter most.
Presented by: Tom Brough, Sr. Director of Sales, Podium
Subject to change without notice.