California Pawnbrokers Association Launches Grass Roots Campaign to Support Pawn Industry Statewide

Today, the California Pawnbrokers Association launched a new call to action on the association’s website at act.californiapawnbrokers.org. The launch is part of CAPA’s recent steps to integrate grass roots campaigning platforms into their legislative efforts in Sacramento.

The call to action focuses on educating lawmakers about how pawnbrokers provide critical financial resources to millions of Californians who are not otherwise deemed creditworthy by traditional lenders.

“In the current economic climate, it’s important for legislators and the public to be aware of the vital role pawnbrokers play in providing alternatives to consumers with short-term credit needs,” said Diane Taylor, CAPA president. “Adding this online tool to our advocacy efforts will extend the campaign’s reach and garner support.”

The online grassroots tool is powered by Rally Congress, the most advanced way to spark online action and reach lawmakers in Sacramento and on Capitol Hill.

By searching a customized database, members, pawnbrokers and industry supporters can quickly and easily locate their elected officials and electronically sign and send a pre-written letter. Users can also customize the letter before sending.

California Pawnbrokers Association (CAPA) is an association of pawnbrokers and secondhand dealers and is the only one of its kind in California. CAPA’s members strive to maintain the highest level of ethical conduct by following established best practices and adhering to federal, state and local laws and regulations. Since it’s founding in 1956, we have served the interests of tens of thousands of responsible pawnbrokers and secondhand dealers. The association serves it’s membership through legislative advocacy, professional education, industry programs and legal resources. Our members strive to be valued and respected by their communities by taking part in community outreach programs, as well as encouraging and fostering good relationships with law enforcement, state legislators, local government and community leaders.